Have you ever input ‘internet marketing’ into a search engine? Around 150,000,000 million results. Keep that number in mind – it’s important to be aware (aware – not afraid of) how many competitors you have.
It’s also important to develop a hype-detector. Those of you who are copywriters or sales folk will know what I’m on about. It’s important to tell the difference between a mentor who just speaks about their particular money-making niche and one who actually makes their money from it (as opposed to making money from talking about doing it – very fine line). Look for mentors who are very low on hype, very high on content, valuable information and intelligent delivery.
Honest, down to earth and straight forward – very no-bull. This is the way to go for most people.
Webinars are fantastic – pop the dinner on, plug in and away you go. No nasty scurrying around trying to find parking at a major stadium, no rushing after work to a talk at the local town hall, or getting caught in the rain at bus stops – intelligent delivery, making it as easy as possible for you to learn from them.
A series of webinars, under 2 hours each, is a great way to deliver valuable information. Any longer and people drift off; anything under an hour will have trouble getting signups as the market perceives it as low value unless you are really, really well known in your industry; e.g. almost every investor in the world would sign on to hear 15 minutes of webinar with Warren Buffet, but try it when no one knows who you are.